Ep. 102 Natacha Neumann on why org transformation is 80 percent mindset, 20 percent structure

Mar 5, 2026

Natacha is the co-founder of Freche Freunde, a leading children's healthy snacks brand. She shares insights from the two-year transformation journey she led at the 80-person company – what she says were the hardest two years of her life. Through experiments with Holacracy and self-management, the biggest challenge turned out to be her own personal development. In this honest and beautiful story, Natacha shares the ups and downs of the process and what her next adventures will be.

Resources:

• Natacha’s conversation with friend of the pod Manuel Küblböck

• Related Leadermorphosis episodes:

• • Ep. 49 with Peter Koenig about Source

  • Ep. 94 with SINA, Uganda